Nicknamed “The President’s Watch” long before Rolex made it official in their own advertising, this entirely solid 18k yellow gold Day-Date is the watch that Lyndon B. Johnson wore from the Oval Office, that Ronald Reagan wore through two terms, and that Alec Baldwin held up in Glengarry Glen Ross. This is the ref. 18038, the first five-digit Day-Date, and arguably the most historically loaded configuration the model has ever offered.

Presents itself in near mint condition with some signs of wear. The champagne dial has a golden warm sunlit tone that matches the case and bracelet exactly, making the entire presentation one continuous, monochromatic statement in precious metal. Next is the fluted bezel catching light from every angle, bringing constant movement whether it’s under office fluorescents or candlelight. Third is the President bracelet with three semi-circular links per row, brushed outer links flanking a polished center, entirely in 18k yellow gold from lug to clasp, draped around the wrist in a delicate way.

Functions include hours, minutes, seconds, date, and day of the week. The screw-down crown holds three positions, screwed down for normal wear, pulled to the first position to quickset the date independently, and pulled to the second position to set the time. The day of the week cycles automatically at midnight along with the date, manually advancing the day requires winding the hands through the 12 o’clock position.

Discontinued in 1988 after an 11-year run, this piece delivers the classic gold Rolex President look that continues to define luxury watch culture today. A timeless choice for any growing collection.