Nicknamed “The President’s Watch” long before Rolex made it official in their own advertising, this entirely solid 18k yellow gold Day-Date carries the lineage of the model Lyndon B. Johnson wore as the first sitting US president to put one on. This is the ref. 18038, one of the first five-digit Day-Dates, and arguably the most historically loaded configuration the model has ever offered. For a collector who wants gold-on-gold presence with genuine provenance behind it, few references say more on the wrist.
Presents itself in near mint condition with some signs of wear. Champagne dial carries a warm, sunlit golden tone that matches the case and bracelet exactly, making the entire presentation one continuous, monochromatic statement in precious metal. Fluted bezel catches light from every angle, bringing constant movement whether under office fluorescents or candlelight. President bracelet finishes the look with three semi-circular links per row, brushed outer links flanking a polished center, entirely in 18k yellow gold from lug to clasp and substantial on the wrist.
Functions include hours, minutes, seconds, date, and day of the week. Screw-down crown holds three positions, screwed down for normal wear, pulled to the first position to quickset the date independently, and pulled to the second position to set the time. Day of the week cycles automatically at midnight along with the date, and advancing the day manually requires winding the hands through the 12 o’clock position.
Discontinued in 1988 after an 11-year run, this piece delivers the classic gold Rolex President look that continues to define luxury watch culture today. A timeless choice for any growing collection. Message us to secure it or to request additional photos.