Rolex Day-Date “President” Champagne Stick Dial Fluted Bezel President Bracelet 18K Yellow Gold 36mm VERY GOOD CONDITION 18038

$18,845.00

Spelling out the full day of the week was a world first in 1956, and nothing has worn the idea better since. Made only in precious metal, never once in steel, for seventy years running. For a collector who wants one piece that says everything without saying anything, this is the shortcut.

Presents itself in very good condition with honest signs of wear across the case and caseback. Set against a champagne sunburst finish, the dial throws warm light in every direction and shifts from soft cream to deep gold as your wrist turns. Framed by a fluted bezel cut in 18K yellow gold, every flute stays sharp and catches light like a row of tiny mirrors. Draped over the wrist, the President bracelet rolls in solid 18K gold links with a weight no steel band has ever matched.

Functions include hours, minutes, seconds, day, and date. A screw-down crown at three o’clock unscrews counterclockwise to wake the movement, and winding about thirty turns in position one fills the power reserve to approximately forty eight hours. Pull out one click to quick-set the date, then pull out one more click to move the hands, noting that the day advances only after passing midnight during a full twenty four hour sweep. Set the date to yesterday first, then walk the hands forward until today’s date rolls over and the correct time lands, while the hands and hour markers retain functional green lume for added legibility in low-light conditions. Push the crown back in and screw it down until it stops to protect the caliber 3055 and its original one hundred metre water resistance, though any watch this age deserves a fresh pressure test before entering the water.

Seventy years, one silhouette, zero redesigns. Gold, a day, a date, and nothing left to prove. From 1950s boardrooms through the decades that followed, the Day-Date has remained one of Rolex’s defining creations. If a piece with four decades of real life behind it and plenty more ahead is the gap in your collection, it is probably already yours.

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