Born in 1945 as the first self-winding, waterproof chronometer wristwatch to show the date in a window, Datejust has spent eight decades as one of the most recognizable watches ever made. Pink is the boldest way to wear that legacy, a color that went from the “Think Pink!” number in Funny Face to a full Barbie summer at the box office. Made for the collector who already owns the classics, it brings a wink to the watch box.

Presents itself in brand new condition with no signs of wear. Set against a pink sunray dial, soft rays shift from pale blush to deep rose with every turn of the wrist while applied white gold batons glow blue after dark. Framed by a domed bezel in polished Oystersteel, light curves around the sapphire crystal like a halo. Finished with brushed outer links and mirror-polished centers, the Oyster bracelet flows into a folding Oysterclasp with a 5mm Easylink comfort extension.

Functions include hours, minutes, seconds, and date. Everything sets through the screw-down crown at 3 o’clock, starting with about 40 turns while unscrewed to fill the roughly 55-hour power reserve of the self-winding calibre 2236. With the hands near 6:30, pull out to the first click and turn counterclockwise to quick set the date to yesterday’s number. Pull out to the second click, turn counterclockwise until the date jumps at midnight, then keep turning to the correct time, going past noon if it is afternoon. Press it back in and screw it down tight for 100 meters of water resistance.

Comes as a complete set, double-boxed with an international warranty card, card holder, worldwide service warranty booklet and green Rolex chronometer seal.

Plenty of watches play it safe in silver and black, but pink tells the room you have nothing to prove. It slips under a cuff on Monday and steals brunch on Sunday, Elle Woods style. As Mean Girls taught us, on Wednesdays we wear pink, and the next wrist it lands on might make it every day of the week.